Branding the Best Tool for Independent Auto Dealerships
SMART CAR BUYING approached me in 2018 to brand their mobile application and website, for iOS. I created their brand identity and deliverables from logos, app icon, mobile screen UX/UI, and website design.
The app itself has a variety of services, including the option to view local competition pricing for vehicles in the inventory, a supplementary OBDII scanner to plug-in to a car at an auction to gather mechanical issues—before purchasing, a VIN scanner, integrated CARFAX reports, vehicle purchase history, and data curation on individual vehicles.
Smart car buying: Mobile APP screens
User Experience/Interface Design
Social Media graphics, App icon, Brand guide
(Click each to view in a lightbox at larger size).
Alternative Website Intro Splash Screen Option